Every copy of Reason customized

Via bOing bOing: The next issue of Reason magazine will be mailed out to 40,000 subscribers, with 40,000 custom covers, each bearing a satellite photo of the individual subscriber’s neighborhood, with the subscriber’s house circled. The point? “Everybody, including our magazine, has been harping on the erosion of privacy and the fears of a database nation. It is a totally legit fear. But they make our lives unbelievably easier as well, in terms of commercial transactions, credit, you name it.” Link